As the largest local television company in the United States, we have a responsibility to deliver more than high-quality journalism, local programming, and a commitment to working with our advertising and marketing partners in the communities in which we operate. Our broadcasting and digital media businesses must be woven into the fabric of the local community. That means our employees should be regularly engaged in public service and helping others.

Since the company’s founding on June 17, 1996, our journalists have witnessed the impact that local non-profit organizations and public service agencies have on the community—in times of crisis, these organizations mobilize quickly to help those most in need, often making a critical difference in the lives of millions of people every day. But they can’t do it alone. They need help—and that’s where we come in.

In 2016, for the company’s 20^th anniversary,  Nexstar’s Founder, Chairman and CEO, Perry A. Sook, established the company’s “Founder’s Day of Caring.” It also serves as a “thank you” to Nexstar’s local communities for how they helped make Nexstar a success. 

Every year, during the third week of June, employees across Nexstar’s 116 markets are given paid time off to volunteer at non-profit organizations and/or public service agencies in their local community. The idea is to enable our employees to make a personal commitment to make the community a better place for everyone.